Random: The Revolution Will Be Atomised

Apparently today the Catalan Socialist Party (PSC) launched its own perfume.  Yup.  Highlights from the Guardian article:

Apparently, it mixes Mediterranean herbs and fruits such as Bergamot orange and white tea with base notes from the Orient, which come together to produced an aroma of "confidence, equality, progress and efficiency".

Oddly, it also smells a little like air freshener. One journalist at the press conference said the smell was so strong that he was practically overwhelmed and left feeling faint.

The creator, Albert Majós, told Cadena Ser radio station today that it was neither a "perfume nor air-freshener" but the aromatic representation of socialism's values.

Article continues

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Sending this link to a couple of friends prompted AT to suggest "i'm going to open up a cart in the mall where i make individualized perfumes for people that are the aromatic representations of their values.  i'll make millions."

This has prompted some soul-searching in me: what are my values?  And what would their aromatic representation be?  After some ruminating, I've come to the conclusion that the aromatic representation of nonlinearity, readerliness, Hotspurs, snark honest critical-mindedness, and ... er.... Walter Benjamin would probably be a cruel thing to inflict on the rest of the olefactoried public. 

Comments

[jb]

I have many a time scented the aromatic representation of Tottenham Hotspur. It is what you get as you approach the ground from the High Road and sniff the air on which waft the famed greasy burgers (tm) and fried onions, while the programme sellers vend their slim glossy carnets of matchday news. And in the long-lost mid-to-late-1980s, at least, it was also the whiff of smoke that would go up as the punters rubbed their hands and shook their heads in satisfied or disappointed finality, lit up their red glows and headed out down the white stairs, past the navy gates and into the messy streets again.

Some of probably awkward's editors might also like to know what it smells like in the Tottenham dressing room. But on this last my discretion must prevail.